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Both an art and a science, the study of marketing will introduce you to all the major marketing trends, techniques and studies you will use to develop, price, promote, distribute and sell products and services. Our curriculum is designed to provide you with a strong background in marketing and business to prepare you for the wide variety of marketing careers available in brand management, small business marketing, selling and sales management, and business-to-business marketing.
- Critical Reasoning
- Effective Communication
- Ethical Decision Making
- Personal Accountability
- Quantitative Reasoning
Points of Interest
- Solve complex issues in marketing using the case approach – learn from “real world” situations as you develop your knowledge and skills in this field.
- Work on case studies individually and in teams, making class presentations and completing written assignments to strengthen your communication skills.
- Take advantage of Felician’s location in the greater New York City area – marketing majors are within minutes of various internship opportunities in the marketing realm of many business organizations.
- Build a portfolio demonstrating mastery of the core competencies and present your portfolio during the capstone course.