AT&T Virtual Reality Experience Tour to Stop at Felician University

Participants at AT&T event

Felician University will join the AT&T* It Can Wait campaign to show the dangers of smartphone distracted driving.

Research shows that nearly 9-in-10 people admit to using their smartphone while driving.1 People are doing much more than texting while behind the wheel. 

To illustrate this for drivers of all ages, we will set a virtual reality experience at both universities, enabling students and staff to come face-to-face with the very real dangers of distracted driving through a memorial wall, a wall of keys representing lives lost and a wall made to look like crushed car parts.

“Hundreds of people die, and thousands of crashes occur every year from smartphone use while driving, which is why this campaign is so important in New Jersey and across the nation,” said J. Michael Schweder, president, AT&T Mid Atlantic.  “We’re honored to team up with Felician University to raise awareness and save lives.”

As part of the 200-city tour across the U.S., the unique VR experience will stop at Felician University on April 13. It will be set up in the Education Commons Building, One Felician Way, in Rutherford from 9:30 a.m. until 1:30 p.m. Officials from the Rutherford Police Department are expected to be on hand for the event.

“Felician University is proud to offer this incredibly important and relevant event to our students and the surrounding communities of northern New Jersey,” said John A. Farkas, Ph.D. Vice President of University Advancement. “We are delighted to serve as host for AT&T’s “It Can Wait” campaign.”

It Can Wait is a national movement urging drivers to keep their eyes on the road, not on their phones—distracted driving is never OK. The campaign began with a focus on not texting and driving. We’ve now expanded it to the broader dangers of smartphone use behind the wheel.

Since its launch in 2010, the campaign has:
  • Helped grow awareness of the dangers of smartphone distracted driving to nearly all of those surveyed. 1
  • Inspired more than 23 million pledges to not drive distracted.
  • Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.

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1 Online survey with 7,505 respondents (total distracted drivers n=6,438) conducted by Kantar Added Value. Ongoing survey, data represented here were collected January 2017- December 2017. National panel sample (ages 15-54, drive, and have a smartphone).