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Marketing

Two students looking at a MAC

Bachelor of Science in Marketing

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Both an art and a science, the study of marketing will introduce you to all the major marketing trends, techniques and studies you will use to develop, price, promote, distribute and sell products and services. Our curriculum is designed to provide you with a strong background in marketing and business to prepare you for the wide variety of marketing careers available in brand management, small business marketing, selling and sales management, and business-to-business marketing.

The Marketing program at Felician University combines specialty consumer and marketing courses with core business courses, providing its graduates with a thorough knowledge of marketing as well as core business competencies in:
  • Critical Reasoning
  • Effective Communication
  • Ethical Decision Making
  • Personal Accountability
  • Quantitative Reasoning
  • Teamwork

Points of Interest

  • Solve complex issues in marketing using the case approach – learn from “real world” situations as you develop your knowledge and skills in this field.
  • Work on case studies individually and in teams, making class presentations and completing written assignments to strengthen your communication skills.
  • Take advantage of Felician’s location in the greater New York City area – marketing majors are within minutes of various internship opportunities in the marketing realm of many business organizations.
  • Build a portfolio demonstrating mastery of the core competencies and present your portfolio during the capstone course.

Required Courses

Career Opportunities

There are many different career options available for marketing graduates. Below is a sample of the types of positions available:

Product Marketing

  • Field Service Director
  • Brand Manager
  • Promotions Manager
  • Forecast Analyst /Demand Planner
  • Marketing Analyst
  • Project Manager
  • Account Manager
  • Advertising/Public Relations
  • Advertising Account Specialist
  • Public Relations Specialist
  • Media Buyer
  • Coordinator Communications
  • Marketing Communications Assistant
  • Events and Promotion Coordinator
  • Strategy Planner

Market Research

  • Marketing Research Analyst
  • Marketing Research Director
  • Field Interviewer

Other Opportunities

  • Sports Marketer
  • Internet Marketer
  • Sales Merchandiser
  • Fund-raising Coordinator
  • eMarketing Specialist
  • Multimedia Designer
  • Media Planner
  • Copywriter

Recent Internships

  • New York Red Bulls

 

Program Contact Information

David Turi, Ph.D.
Associate Dean, School of Business
Email | 201.559.3327
Blessed Mary Angela Hall, second floor
Rutherford Campus