Felician College to Offer Certificate Program For Graphic Design / Advertising

Rutherford, NJ – Felician College seeks those interested in becoming an expert in one of the fastest growing applications of digital technology.  The Office of Continuing Education offers either individual courses or a five-course certificate in Computerized Graphic Design / Advertising.  Convenient evening hours offer you the opportunity to pursue a degree with minimal impact on your lifestyle while you advance your skills or explore a career change.  Classes begin in October with 100% tuition assistance available to qualified students through the New Jersey Department of Labor.  Call 201-559-6039 for more information.

Introduction to WEB Design and Computerized Graphics

This course is a hands-on survey of Web Design and Computer Graphics.  Students learn techniques for producing web-based and multimedia material as they learn how to design in HTML formats and integrate hypertext linkages, sound images and moving images into their productions.  Instructions will be held on Tuesday and Thursday evenings from 6-9pm, beginning on October 2^nd ending on November 6^th.

Digital Layout and Production

With a focus on the popular Quark Express software package, students will learn the fundamental principles of graphic design necessary for desktop publishing.  Students will combine graphic and text elements from many sources to composite finished page layouts.  Classes begin on October 1^st and will be held from 6-9pm on Monday and Wednesday evenings concluding on November 5^th.

Digital Image Manipulation

A studio class with hands on training in Photoshop and Illustrator, this course covers the fundamental building blocks of image editing and preparation through “real world” applications.  Emphasis will be placed on identifying proper image preparations techniques.  Students will examine the hardware and software necessary to acquire and manipulate graphics on the IBM platform and the difficulties of cross-platform communication.  Classes run from November 15^th through December 20^th and are held on Tuesday and Thursday evenings from 6-9pm.

Copy Writing and Logo Design

Students learn how to translate client specifications into a complete advertising/marketing program.  Specific areas of discussion will focus around writing powerful marketing copy, logo, design, and brand identity/loyalty.  Real word application and the creative process will be discussed.  Classes meet from 6-9pm on Monday and Wednesday evenings from November 14^th through December 19^th.

Terminology and Methods in Advertising

This course will focus on file formats and industry lingo necessary for successful communication in the current world of computerized graphic design/advertising.  Students will gain understanding of bit depths, color palettes, file formats and more.  Industry specific hardware and software will be reviewed and demonstrated.  Classes will be held on Tuesday and Thursday evenings from 6-9pm, from January 8^th through the 17^th.