Bachelor of Arts in Management & Marketing
Section MenuBachelor of Arts in Management & Marketing
Bachelor of Arts in Management/Marketing
This combined degree equips students with the essential business core courses while leaving enough flexibility to accommodate either the selection of a minor or the application of transfer credits.
Courses Required of all Business Students (Business Core):
| MKT 100 | Fundamentals of Marketing | 3 credits |
| MKT 100 | Fundamentals of Management | 3 credits |
| MT 160 | College Algebra | 3 credits |
| ACC 100 | Principles of Financial Accounting I | 3 credits |
| ACC 200 | Principles of Managerial Accounting | 3 credits |
| ECON 200 | Macroeconomics | 3 credits |
| ECON 220 | Microeconomics | 3 credits |
| MGT 410 | International Business | 3 credits |
| BU 300 | Business Ethics | 3 credits |
| LAW 310 | Business Law I | 3 credits |
| FIN 300 | Corporate Financial Management | 3 credits |
| BUS 341 | Introduction to Research and Analysis using Statistics | 3 credits |
| MGT 490 | Business Policy | 3 credits |
| 40 credits |
Additional Courses Required of All Traditional Students:
6 credits
Major Requirements: Management/Marketing:
| BU 110 | Business, Organization, and Management | 3 credits |
| BUS 200 | Professional Development I | 1 credit |
| BUS 210 | Professional Development II | 1 credit |
| BUS 220 | Professional Development III | 1 credit |
| MKT 300 | Consumer Behavior | 3 credits |
| MGT 300 | Organizational Behavior | 3 credits |
| Business Elective (300 or 400 level) | 3 credits | |
| BU 499 | Research in Business | 3 credits |
| 12 credits |
Full time students will follow the course sequence below to earn their degrees:
What can I do with a Bachelor of Arts in Management/Marketing?
The BA in Management/Marketing is an extremely adaptable degree. Depending upon the selection of electives (or a concentration/minor), graduates position themselves for entry level business positions in corporate, entrepreneurial, or nonprofit settings.
Contact
Dr. David Turi
Director, Undergraduate Business Studies
Phone: 201-559-3327
Fax: (201) 559-3328

